DEWARS 15 NIGHTS @ THE HILTON CLUB KOTA KINABALU, SABAH
In 2023, Dewar’s hosted a special 15-night promotional event at The Hilton Club Kota Kinabalu, bringing its signature Scotch whisky experience to Sabah’s vibrant nightlife scene. The event showcased Dewar’s rich heritage and smooth flavor profiles through curated whisky tastings and creative cocktails designed to highlight the brand’s distinct character. Guests enjoyed an elevated atmosphere within the Hilton Club’s sophisticated bar setting, complemented by live music and exclusive drink promotions that celebrated the craftsmanship behind Dewar’s blended Scotch.
The activation was part of Dewar’s broader “Discovery Challenge” campaign across Malaysia, which aimed to engage whisky enthusiasts through interactive and experiential promotions. At Hilton Kota Kinabalu, the collaboration blended local hospitality with Dewar’s global legacy, offering a refined yet approachable evening experience. The promotion not only strengthened the brand’s presence among urban consumers but also underscored Hilton’s position as a premier destination for premium food and beverage events in East Malaysia.
To enhance the experience, the setup was executed by our production team that transformed the venue with striking Dewar’s-themed displays, illuminated signage, and interactive game zones. Guests were invited to participate in engaging activities such as a whisky target challenge and a custom-designed pinball machine featuring Dewar’s branding — blending playfulness with premium appeal. The immersive setup not only drew attention to the brand’s youthful energy but also created memorable touchpoints that kept guests entertained throughout the evening.